Sajitha Chanaka
writer
Joined December 2025
Why "Attention" Is No Longer the Currency in Business & Marketing
This article explores how the explosion of generative AI has shifted the ultimate marketing currency from mere attention to deep trust and authority. Discover the three essential strategies businesses must adopt to future proof their growth: navigating Generative Engine Optimization (GEO), building resilient first and zero-party data architectures, and leveraging radical human authenticity to stand out in a flooded digital marketplace.
How Your Tiny Habits can Lead to the destruction of the World, and Habits for the Sustainable Protection of Nature.
This article examines the systemic impact of global waste, focusing on the ecological and public health threats posed by plastics and polythene. It analyzes the transition from a "disposable culture" to a circular economy, offering research-backed, actionable habits for minimizing harmful usage. By bridging the gap between macro-environmental data and individual lifestyle shifts, the piece provides a comprehensive roadmap for sustainable stewardship in the 21st century.
The Beginner’s Guide to Navigating the Share Market: Building Wealth with Confidence
This comprehensive beginner’s guide demystifies the share market, transforming it from an intimidating concept into an accessible wealth building tool. It provides a professional roadmap covering market fundamentals, financial preparation, and smart investment strategies like ETFs and Dollar Cost Averaging. By focusing on diversification and long term discipline, the article empowers aspiring investors to navigate market volatility with confidence and harness the power of compounding to secure their financial future.
Effective Marketing Strategies for Sustainable Business Growth
This article details seven key strategies for sustainable business growth through building long-term customer relationships. The essential components are: Customer-Centric Marketing, Content Marketing, Digital and Social Media Marketing, Omnichannel Marketing, Influencer and Partnership Marketing, Data-Driven Decision Making, and Purpose-Driven Marketing. Success requires a balance of analytics and creativity.